Public relations Tag

At Haiku HQ, we’re fond of a good PR campaign, and one that caught our eye in July was from budget airline, easyJet. After finding that 80% of parents think their kids read less than they did when they were youngsters, easyJet launched a ‘flybraries’ initiative...

‘Ahem…what actually is PR?’ This is a question that many of us in the industry will face at one time or another, and one that can be tricky to summarise in a ten second intro. And for those that do have an inkling as to what...

Although PR and content marketing have marked differences, it is difficult to ignore the similarities in their end goals – to create a quality message and amplify it, in order to drive a behaviour or sale. At Haiku Creative, we often find that applying traditional PR...