Media Tag

‘Ahem…what actually is PR?’ This is a question that many of us in the industry will face at one time or another, and one that can be tricky to summarise in a ten second intro. And for those that do have an inkling as to what...

Although PR and content marketing have marked differences, it is difficult to ignore the similarities in their end goals – to create a quality message and amplify it, in order to drive a behaviour or sale. At Haiku Creative, we often find that applying traditional PR...