marketing Tag

At Haiku HQ, we’re fond of a good PR campaign, and one that caught our eye in July was from budget airline, easyJet. After finding that 80% of parents think their kids read less than they did when they were youngsters, easyJet launched a ‘flybraries’ initiative...

‘Ahem…what actually is PR?’ This is a question that many of us in the industry will face at one time or another, and one that can be tricky to summarise in a ten second intro. And for those that do have an inkling as to what...

Have you ever wondered what type of misshape you are? No, we’re not talking about chocolate – we’re talking about Dove’s latest marketing campaign that has sparked outrage and confusion. The brand has taken its concept of Real Beauty and designed six differently shaped bottles that...

If you’ve been on social media this week, you’re sure to have seen the enchanting images of a certain sparkly drink, designed to ‘rival the mythical qualities of its namesake’. If you looked really closely, you might have even seen the horn sticking out the top...