campaign Tag

At Haiku HQ, we’re fond of a good PR campaign, and one that caught our eye in July was from budget airline, easyJet. After finding that 80% of parents think their kids read less than they did when they were youngsters, easyJet launched a ‘flybraries’ initiative...

Have you ever wondered what type of misshape you are? No, we’re not talking about chocolate – we’re talking about Dove’s latest marketing campaign that has sparked outrage and confusion. The brand has taken its concept of Real Beauty and designed six differently shaped bottles that...