19 Apr Glittery guzzlers are us…or not
If you’ve been on social media this week, you’re sure to have seen the enchanting images of a certain sparkly drink, designed to ‘rival the mythical qualities of its namesake’.
If you looked really closely, you might have even seen the horn sticking out the top of the cream…
Okay, there’s no horn. But Starbucks’ latest PR campaign proves that campaigns don’t have to be complicated to be successful. If you haven’t guessed yet, I’m talking about the unicorn themed frappucino.
Whizz up current craze with some cream and glitter and voila, one of the most instagrammable images of all time. The recipe worked.
From a visual point of view at least.
That’s right – none of us in the UK would know how it tastes, because it’s only on sale for five days in the United States, Canada and Mexico. Boo hiss.
But that hasn’t stopped unicorn lovers across the UK working themselves into a frenzy desperate to get their hands on a magical taste sensation, and they’ve not been afraid to take to social media to help. Good work – what brand doesn’t like a bit of hype?
Perhaps the fairy-tale creatures will make their sparkly debuts in UK Starbucks soon – but until then, unicorn lovers will have to make do with Starbucks’ glittery beverage porn.