01 Aug Taking to the skies with public relations
At Haiku HQ, we’re fond of a good PR campaign, and one that caught our eye in July was from budget airline, easyJet.
After finding that 80% of parents think their kids read less than they did when they were youngsters, easyJet launched a ‘flybraries’ initiative that turned planes into in-flight lending libraries for children. The launch came just in time for the summer holidays and hopes to ignite a passion for reading. Bravo.Nearly 150 planes have been stocked with 7,000 books to take to the skies, including classics like Alice in Wonderland, the Wizard of Oz and Peter Pan, chosen by none other than Dame Jacqueline Wilson.
Although kids are asked to leave the books on the plane, they are invited to download samples of other books from the easyJet bookclub, which is a nice touch.
This stunt might not sell thousands of plane tickets, but it’s a fabulous brand awareness campaign that is sure to drive talkability and help prevent ‘summer learning loss’ – an annual hot topic of debate.
Does your brand or business need taking to the skies with a kick-ass PR campaign? Call us today: 07932 710 756, or email: firstname.lastname@example.org.