Blog

Have you ever been curious as to why someone gave you short shrift, or why one man’s meat is another man’s poison? The English language is jam-packed with quirky adages so commonplace that we don’t even question their origin. At Haiku Creative, we’ve been boning up on...

When it’s done properly, newsjacking is a fabulous way of creating shareable, high quality content – but the only caveat is that you’ve got to find your story, create something interesting and share it, all within a very short space of time. For those of you...

‘Ahem…what actually is PR?’ This is a question that many of us in the industry will face at one time or another, and one that can be tricky to summarise in a ten second intro. And for those that do have an inkling as to what...

If you’ve been on social media this week, you’re sure to have seen the enchanting images of a certain sparkly drink, designed to ‘rival the mythical qualities of its namesake’. If you looked really closely, you might have even seen the horn sticking out the top...